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The ANA Educational Foundation (AEF) offers Race & Ethnicity in Advertising as an educational resource.

These advertisements, created from 1890--today, express a range of ideas about race and ethnicity. While many of these ads represent widespread thinking among the dominant populations of their respective times, they can be deeply disturbing and offensive. AEF provides these images, not as an endorsement of their content, but in an educational effort to more fully understand advertising. We hope that by studying these advertisements users will deepen their knowledge about race, ethnicity, advertising and consumer culture in America and become more critical thinkers in the process.

Terms of Use

The following policy applies generally to materials on the ANA Educational Foundation's Race & Ethnicity in Advertising web site, unless otherwise specified on particular web pages. Elements and materials on the ANA Educational Foundation's Race & Ethnicity in Advertising web pages are copyrighted by different owners.

The materials on this web site have been made available for use in research, teaching, and private study. You may reproduce (print, make photocopies, or download) materials from this web site without prior permission for these educational and non-commercial purposes, on the condition that you provide proper attribution of the source in all copies (see below).

For other uses of materials on this website, such as commercial products, publication, any type of broadcast, mirroring, and anything else that doesn't fall under either "fair use" or the terms of the Creative Commons license, we require that you contact the respective institutions and agencies in advance for permission to use materials. Contact information can be found on the Collections page. For materials owned by individuals, please contact us in advance for permission to reproduce.

Please read on for more information.

The details

Reproductions of material from ANA Educational Foundation's Race & Ethnicity in Advertising web site may be made only for educational and non-commercial purposes such as use in research, teaching, or private study.

The recipient agrees to give proper acknowledgement to ANA Educational Foundation's Race & Ethnicity in Advertising web site, and further agrees to secure permission in advance from the respective institutions and agencies, or the ANA Educational Foundation for individuals, to publish or broadcast any item, in whole or in part, for commercial purposes. All materials on this web site are copyrighted by other entities, and persons wishing to reproduce such materials must assume all responsibility for identifying and satisfying any claimants of literary property rights or copyrights.

The recipient agrees to indemnify and hold harmless the ANA Educational Foundation, its officers, employees and agents from and against all suits, claims, actions and expenses arising out of the use of reproductions from the ANA Educational Foundation's Race & Ethnicity in Advertising web site.

United States Copyright Law

The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted material.

Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction is not to be "used for any purpose other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use" or any other exception to the copyright law that user may be liable for infringement. This institution reserves the right to refuse to accept a copying order if, in its judgment, fulfillment of the order would involve violation of copyright law.

For more information about copyright law and how it applies to information found on the Internet, see the Copyright and Fair Use site at Stanford or the Copyright Resource Guide at IUPUI.

Providing attribution for materials reproduced from ANA Educational Foundation's Race & Ethnicity in Advertising web site.

When using materials from the ANA Educational Foundation's Race & Ethnicity in Advertising web site, please acknowledge their source by clearly stating the full AEF website name, ANA Educational Foundation's Race and Ethnicity in Advertising, the title of the web page or resource, and the URL (web address) of the page in which you found them.