5,000 Years of Tradition
Dublin Core
Title
5,000 Years of Tradition
Description
This black and white ad for Freddie Mac shows a Asian American male standing on a busy corner in L.A.'s Chinatown district with a bank, a dragon and other Asian Americans behind him. The text suggests that Freddie Mac was the only mortgage company "sensitive to Asian culture."
Date
1989
Format
Advertisement Item Type Metadata
Organization
Freddie Mac
Primary Groups
Primary Time Periods
Collection
Citation
“5,000 Years of Tradition,” Race & Ethnicity in Advertising | America in the 20th Century, accessed November 24, 2024, https://raceandethnicity.org/items/show/679.