Latinos and Advertising

Today, Hispanic marketing is a multibillion dollar industry with advertising agencies spread throughout New York City, Los Angeles, Chicago, Miami and virtually every other city with a large concentration of Latino populations. As the Latino population in the United States continues to rise the Hispanic marketing industry is poised for even larger gains, and even greater relevancy on the national stage. With an increasingly large target audience of Latinos, marketers have produced ads for products across a multitude of categories using a number of different images and representations.


James Rodriguez, New York University