https://raceandethnicity.org/files/original/2068651f4abba42e32308270b5d34733.jpg c1600afc824a6b41e05eb9279e7a8294 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Latino/a General Collection Advertisement Organization Organization related to item Pepsi Cola Primary Groups Primary groups advertisement is related to Latino American Primary Time Periods Primary time periods advertisement is related to Twentieth Century (1900-2000), Turn of the Twenty-first Century (1990-2010) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Joy of Soda Date A point or period of time associated with an event in the lifecycle of the resource 1998 Format The file format, physical medium, or dimensions of the resource color advertisement Description An account of the resource Color ad for Pepsi Cola starring Ricky Martin, who is pictured joyfully holding a can of soda, with images of him singing in the background. Pepsi was the official sponsor of his 1999 Livin' La Vida Loca tour and the singer appeared in multiple Spanish language ads as part of the campaign.