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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Hartman Road 2.0</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>The Hartman Road 2.0 Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising &amp; Marketing History at Duke University. The collection is a database of over 27,000 images of outdoor advertising dating from the 1920s through the 1990s. Work must be sought from the Hartman Center at Duke University.</text>
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    <name>Advertisement</name>
    <description/>
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      <element elementId="54">
        <name>Gender</name>
        <description>Gender represented in the advertisement</description>
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            <text>Female</text>
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        <name>Life Phase</name>
        <description>Life phase represented in the advertisement</description>
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            <text>Adult</text>
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        <name>Organization</name>
        <description>Organization related to item</description>
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          <elementText elementTextId="9398">
            <text>More</text>
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        <name>Primary Groups</name>
        <description>Primary groups advertisement is related to</description>
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            <text>African Americans</text>
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      <element elementId="60">
        <name>Primary Time Periods</name>
        <description>Primary time periods advertisement is related to</description>
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            <text>Cold War Era (1945-1990)</text>
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          <elementText elementTextId="9401">
            <text>Modern Civil Rights Era (1950-1970)</text>
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          <elementText elementTextId="9402">
            <text>Vietnam War Era (1960-1975)</text>
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          <elementText elementTextId="9403">
            <text>Late 20th Century (1976-1999)</text>
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      <element elementId="61">
        <name>Product</name>
        <description>Product represented in the advertisement</description>
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          <elementText elementTextId="9404">
            <text>Cigarettes</text>
          </elementText>
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      <element elementId="62">
        <name>Race and Ethnic Markers</name>
        <description>Race and Ethnic Markers represented in the advertisment</description>
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            <text>African Americans</text>
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        <element elementId="50">
          <name>Title</name>
          <description>A name given to the resource</description>
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            <elementText elementTextId="9388">
              <text>It's More you</text>
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        <element elementId="93">
          <name>Temporal Coverage</name>
          <description>Temporal characteristics of the resource.</description>
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              <text>Vietnam War Era (1960-1975)</text>
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              <text>The Cold War Era (1945-1990)</text>
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            <elementText elementTextId="9391">
              <text>1970s</text>
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              <text>Late 20th Century (1976-1999)</text>
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            <elementText elementTextId="9393">
              <text>Seventies</text>
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          <name>Date</name>
          <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <text>[1970s]</text>
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        <element elementId="42">
          <name>Format</name>
          <description>The file format, physical medium, or dimensions of the resource</description>
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            <elementText elementTextId="9395">
              <text>Billboard Poster</text>
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        <element elementId="48">
          <name>Source</name>
          <description>A related resource from which the described resource is derived</description>
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              <text>Hartman Center for Sales, Advertising &amp; Marketing History, Duke University</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>African American woman featured holding cigarette in hand.</text>
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