https://raceandethnicity.org/files/original/28e37a6d86e384e915ab24e9746cb27d.jpg b2247843b98d6c057b0ae812bc32a609 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Goya Foods, Incorporated Collection Description An account of the resource The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH. Advertisement Archive Location Physical location of the item <p>NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 4: United States Publicity Materials Box 61, Folder 2 "Uncle Ben's / siempre cocina bien" (Uncle Ben's / always cooks well) advertisement for converted rice depicting two Hispanic chefs cooking with Uncle Ben's rice, from p.13 of the Mercado Hispano, vol.1, January 1983</p> Gender Gender represented in the advertisement Male Life Phase Life phase represented in the advertisement Multi-Aged Group Physical Setting Physical setting represented in the advertisement Indoors Business Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Late 20th Century (1976-1999) Product Product represented in the advertisement Rice Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Arroz Uncle Ben's Temporal Coverage Temporal characteristics of the resource. 1980s Eighties Late 20th Century (1976-1999) The Cold War Era (1945-1990) Date A point or period of time associated with an event in the lifecycle of the resource 1983 Format The file format, physical medium, or dimensions of the resource Advertisement Source A related resource from which the described resource is derived Smithsonian-NMAH Description An account of the resource <p> Two Latino chefs cooking with Uncle Ben's rice.</p>