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    <file fileId="358">
      <src>https://raceandethnicity.org/files/original/e103ef649c0e4ca07c3abf204efa773e.jpg</src>
      <authentication>72d8abad40649d21028a42bb32a59e9a</authentication>
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      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="52">
                <text>Ayer Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="53">
                <text>N.W. Ayer Advertising Agency Records, 1849-1851; 1869-1996 is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. N.W. Ayer is one of the oldest and largest advertising agencies in the U.S. We have selected a sample of images from the large collection of more than 400,000 proofs of advertisements. Work must be sought from the Archives Center at NMAH.</text>
              </elementText>
            </elementTextContainer>
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        </elementContainer>
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    </elementSetContainer>
  </collection>
  <itemType itemTypeId="18">
    <name>Advertisement</name>
    <description/>
    <elementContainer>
      <element elementId="52">
        <name>Image Text</name>
        <description>Any text transcribed from the advertisement</description>
        <elementTextContainer>
          <elementText elementTextId="2986">
            <text>Reach out. Reach out and touch someone.</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="53">
        <name>Archive Location</name>
        <description>Physical location of the item</description>
        <elementTextContainer>
          <elementText elementTextId="2987">
            <text>&lt;p&gt;NMAH Archive Center N. W. Ayer Advertising Agency Collection Collection#59 Series#4 Box# Folder#last&lt;/p&gt;</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="54">
        <name>Gender</name>
        <description>Gender represented in the advertisement</description>
        <elementTextContainer>
          <elementText elementTextId="2994">
            <text>Mixed-Gender group</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="56">
        <name>Life Phase</name>
        <description>Life phase represented in the advertisement</description>
        <elementTextContainer>
          <elementText elementTextId="2995">
            <text>Multi-Aged Group</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="59">
        <name>Primary Groups</name>
        <description>Primary groups advertisement is related to</description>
        <elementTextContainer>
          <elementText elementTextId="2996">
            <text>African Americans</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="60">
        <name>Primary Time Periods</name>
        <description>Primary time periods advertisement is related to</description>
        <elementTextContainer>
          <elementText elementTextId="2997">
            <text>Cold War Era (1945-1990)</text>
          </elementText>
          <elementText elementTextId="2998">
            <text>Late 20th Century (1976-1999)</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="61">
        <name>Product</name>
        <description>Product represented in the advertisement</description>
        <elementTextContainer>
          <elementText elementTextId="2999">
            <text>Telephone</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="62">
        <name>Race and Ethnic Markers</name>
        <description>Race and Ethnic Markers represented in the advertisment</description>
        <elementTextContainer>
          <elementText elementTextId="3000">
            <text>African Americans</text>
          </elementText>
        </elementTextContainer>
      </element>
    </elementContainer>
  </itemType>
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    <elementSet elementSetId="1">
      <name>Dublin Core</name>
      <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
      <elementContainer>
        <element elementId="50">
          <name>Title</name>
          <description>A name given to the resource</description>
          <elementTextContainer>
            <elementText elementTextId="2985">
              <text>African American children and female- Bell System</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="93">
          <name>Temporal Coverage</name>
          <description>Temporal characteristics of the resource.</description>
          <elementTextContainer>
            <elementText elementTextId="2988">
              <text>1970s</text>
            </elementText>
            <elementText elementTextId="2989">
              <text>Seventies</text>
            </elementText>
            <elementText elementTextId="2990">
              <text>Late 20th Century (1976-1999)</text>
            </elementText>
            <elementText elementTextId="2991">
              <text>The Cold War Era (1945-1990)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="40">
          <name>Date</name>
          <description>A point or period of time associated with an event in the lifecycle of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="2992">
              <text>c1979</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="42">
          <name>Format</name>
          <description>The file format, physical medium, or dimensions of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="2993">
              <text>Advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="48">
          <name>Source</name>
          <description>A related resource from which the described resource is derived</description>
          <elementTextContainer>
            <elementText elementTextId="3001">
              <text>Smithsonian-NMAH</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="49">
          <name>Subject</name>
          <description>The topic of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="3002">
              <text>Family Life</text>
            </elementText>
            <elementText elementTextId="3003">
              <text>Children</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="41">
          <name>Description</name>
          <description>An account of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="3004">
              <text>&lt;p&gt;Color photograph of African American male child holding a telephone receiver to his ear with smaller inset of an African American adult female and an African American male child holding a telephone receiver to his ear.&lt;/p&gt;</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </elementSet>
  </elementSetContainer>
</item>
