<?xml version="1.0" encoding="UTF-8"?>
<item xmlns="http://omeka.org/schemas/omeka-xml/v5" itemId="209" public="1" featured="1" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://omeka.org/schemas/omeka-xml/v5 http://omeka.org/schemas/omeka-xml/v5/omeka-xml-5-0.xsd" uri="https://raceandethnicity.org/items/show/209?output=omeka-xml" accessDate="2026-04-22T00:24:36+00:00">
  <fileContainer>
    <file fileId="202">
      <src>https://raceandethnicity.org/files/original/ba75b2339fc9401e7775ddc361334c1e.jpg</src>
      <authentication>d8a819fd44888b0d4bc0f7cabade4d8b</authentication>
    </file>
  </fileContainer>
  <collection collectionId="32">
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="55">
                <text>AEF/Ad Council Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="56">
                <text>For over 65 years, the Ad Council has developed hundreds of public service advertising campaigns. Initially formed in 1942 as The War Advertising Council, the organization changed its name to The Advertising Council in 1945 and continued its work during peacetime. The selected campaigns described below are more than memorable -- they have made a measurable difference in our society. From "Loose Lips Sink Ships" in 1942 to "Think Before You Speak" in 2010, these PSAs prove the tremendous impact of public service advertising in America.</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </collection>
  <itemType itemTypeId="18">
    <name>Advertisement</name>
    <description/>
    <elementContainer>
      <element elementId="54">
        <name>Gender</name>
        <description>Gender represented in the advertisement</description>
        <elementTextContainer>
          <elementText elementTextId="1946">
            <text>Male</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="56">
        <name>Life Phase</name>
        <description>Life phase represented in the advertisement</description>
        <elementTextContainer>
          <elementText elementTextId="1947">
            <text>Adult</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="57">
        <name>Organization</name>
        <description>Organization related to item</description>
        <elementTextContainer>
          <elementText elementTextId="1948">
            <text>Keep America Beautiful, Inc.</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="59">
        <name>Primary Groups</name>
        <description>Primary groups advertisement is related to</description>
        <elementTextContainer>
          <elementText elementTextId="1949">
            <text>Native Americans (American Indians)</text>
          </elementText>
        </elementTextContainer>
      </element>
      <element elementId="60">
        <name>Primary Time Periods</name>
        <description>Primary time periods advertisement is related to</description>
        <elementTextContainer>
          <elementText elementTextId="1950">
            <text>Cold War Era (1945-1990)</text>
          </elementText>
          <elementText elementTextId="1951">
            <text>Vietnam War Era (1960-1975)</text>
          </elementText>
        </elementTextContainer>
      </element>
    </elementContainer>
  </itemType>
  <elementSetContainer>
    <elementSet elementSetId="1">
      <name>Dublin Core</name>
      <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
      <elementContainer>
        <element elementId="50">
          <name>Title</name>
          <description>A name given to the resource</description>
          <elementTextContainer>
            <elementText elementTextId="1940">
              <text>Iron Eyes Cody</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="93">
          <name>Temporal Coverage</name>
          <description>Temporal characteristics of the resource.</description>
          <elementTextContainer>
            <elementText elementTextId="1941">
              <text>Seventies</text>
            </elementText>
            <elementText elementTextId="1942">
              <text>The Cold War Era (1945-1990)</text>
            </elementText>
            <elementText elementTextId="1943">
              <text>1970s</text>
            </elementText>
            <elementText elementTextId="1944">
              <text>Vietnam War Era (1960-1975)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="40">
          <name>Date</name>
          <description>A point or period of time associated with an event in the lifecycle of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="1945">
              <text>1974</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="41">
          <name>Description</name>
          <description>An account of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="1952">
              <text>Iron Eyes Cody sheds a tear about pollution.</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </elementSet>
  </elementSetContainer>
</item>
