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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Nike Advertising Oral History &amp; Documentation Project</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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              <elementText elementTextId="21">
                <text>The Nike Advertising Oral History and Documentation Collection, 1976-1992, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The collection includes commercials, advertising fliers and oral history interviews. Work must be sought from the Archives Center at NMAH.</text>
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    <name>Advertisement</name>
    <description/>
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      <element elementId="53">
        <name>Archive Location</name>
        <description>Physical location of the item</description>
        <elementTextContainer>
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            <text>&lt;p&gt;NMAH Archives Center Nike Advertising Oral History &amp;amp; Documentation Project 448 Series 5A Box 27 Folder Print Ads; basketball Two page ad with Michael Jordan and Spike Lee&lt;/p&gt;</text>
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        <name>Gender</name>
        <description>Gender represented in the advertisement</description>
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            <text>Male</text>
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        </elementTextContainer>
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        <name>Physical Setting</name>
        <description>Physical setting represented in the advertisement</description>
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          <elementText elementTextId="12975">
            <text>Indoors</text>
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        <name>Primary Groups</name>
        <description>Primary groups advertisement is related to</description>
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            <text>African Americans</text>
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        <name>Primary Time Periods</name>
        <description>Primary time periods advertisement is related to</description>
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            <text>Late 20th Century (1976-1999)</text>
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      <element elementId="61">
        <name>Product</name>
        <description>Product represented in the advertisement</description>
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          <elementText elementTextId="12978">
            <text>Shoes</text>
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      <element elementId="62">
        <name>Race and Ethnic Markers</name>
        <description>Race and Ethnic Markers represented in the advertisment</description>
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          <elementText elementTextId="12979">
            <text>African Americans</text>
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        <element elementId="50">
          <name>Title</name>
          <description>A name given to the resource</description>
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              <text>The Best on Earth. The Best on Mars.</text>
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              <text>Air Jordan from Nike. Ditto.</text>
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        <element elementId="93">
          <name>Temporal Coverage</name>
          <description>Temporal characteristics of the resource.</description>
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            <elementText elementTextId="12968">
              <text>Late 20th Century (1976-1999)</text>
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            <elementText elementTextId="12969">
              <text>The Cold War Era (1945-1990)</text>
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            <elementText elementTextId="12970">
              <text>1980s</text>
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        <element elementId="40">
          <name>Date</name>
          <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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            <elementText elementTextId="12971">
              <text>c1980</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="42">
          <name>Format</name>
          <description>The file format, physical medium, or dimensions of the resource</description>
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            <elementText elementTextId="12972">
              <text>Film - BW</text>
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          </elementTextContainer>
        </element>
        <element elementId="92">
          <name>Spatial Coverage</name>
          <description>Spatial characteristics of the resource.</description>
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            <elementText elementTextId="12974">
              <text>United States</text>
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        <element elementId="48">
          <name>Source</name>
          <description>A related resource from which the described resource is derived</description>
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              <text>Smithsonian-NMAH</text>
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        <element elementId="49">
          <name>Subject</name>
          <description>The topic of the resource</description>
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              <text>Sports</text>
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              <text>Recreation</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>&lt;p&gt;On the left, Michael Jordan with a basketball over the caption "The Best on Earth." On the right, Spike Lee holding a basketball over the caption " The Best on Mars."&lt;/p&gt;</text>
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