1 12 1254 https://raceandethnicity.org/files/original/df373c4fb199eb127b714d09e01eaed0.jpg 0770804e5e74088356306a8138dc4c20 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Road 2.0 Description An account of the resource The Hartman Road 2.0 Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of over 27,000 images of outdoor advertising dating from the 1920s through the 1990s. Work must be sought from the Hartman Center at Duke University. Advertisement Gender Gender represented in the advertisement Male Glossary Glossary terms related to item Heteronormative Billboard Poster Life Phase Life phase represented in the advertisement Adult Organization Organization related to item Marlboro Primary Groups Primary groups advertisement is related to European Americans Product Product represented in the advertisement Cigarettes Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment European Americans Whites Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource - a lot to like. Marlboro. Filter-Flavor-Flip-Top Box. Format The file format, physical medium, or dimensions of the resource Billboard Poster Source A related resource from which the described resource is derived Hartman Center for Sales, Advertising & Marketing History, Duke University Description An account of the resource European American cowboy holding a cigarette. https://raceandethnicity.org/files/original/e7e985e88365c2385e0b77e131bfdf0f.jpg 6c25c34cb6ec9e693a2ac826e7a0dae7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Road 2.0 Description An account of the resource The Hartman Road 2.0 Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of over 27,000 images of outdoor advertising dating from the 1920s through the 1990s. Work must be sought from the Hartman Center at Duke University. Advertisement Gender Gender represented in the advertisement Mixed-Gender group Glossary Glossary terms related to item Billboard Poster Life Phase Life phase represented in the advertisement Adult Organization Organization related to item Chevrolet Primary Groups Primary groups advertisement is related to European Americans Primary Time Periods Primary time periods advertisement is related to Depression Era (1929-1940) World War II (1939-1945) After World War I (1920-1930) Product Product represented in the advertisement Automobile Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Whites Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "All we could desire" Chevrolet The Only Complete Low-Priced Car Temporal Coverage Temporal characteristics of the resource. 1930s After World War I (1920-1930) Thirties The Depression Era (1929-1940) World War II (1939-1945) Date A point or period of time associated with an event in the lifecycle of the resource [1930s] Format The file format, physical medium, or dimensions of the resource Billboard Poster Source A related resource from which the described resource is derived Hartman Center for Sales, Advertising & Marketing History, Duke University Description An account of the resource Young European American man and young European American woman driving in a car. https://raceandethnicity.org/files/original/54654d249219da013c800a7c40e5c779.jpg 6e84ee16e51eacbb2b50a3a53e6d180f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Goya Foods, Incorporated Collection Description An account of the resource The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH. Advertisement Archive Location Physical location of the item NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 2: United States Publicity Materials 1970-2000 Box 3, Folder 2 "'America needs all the oil it can get. I try to make sure we don't miss any.'" Advertisement for Gulf Oil Corporation with picture and quote of Grace Nunez, Senior Production Geologist, from p.2 of NBR's Hispanic Business Monthly magazine, Jan/Feb 1982. Gender Gender represented in the advertisement Female Life Phase Life phase represented in the advertisement Middle-Aged Adult Physical Setting Physical setting represented in the advertisement Outdoors Industrial Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Late 20th Century (1976-1999) Product Product represented in the advertisement Oil Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "America needs all the oil it can get. I try to make sure we don't miss any." Temporal Coverage Temporal characteristics of the resource. 1980s Eighties Late 20th Century (1976-1999) The Cold War Era (1945-1990) Date A point or period of time associated with an event in the lifecycle of the resource 1982 Format The file format, physical medium, or dimensions of the resource Advertisement Source A related resource from which the described resource is derived Smithsonian-NMAH Subject The topic of the resource Patriotic Corporation Education Description An account of the resource Woman holding a hard hat with her hand on the hood of a vehicle. https://raceandethnicity.org/files/original/05919187acdda3904d7b525e4e420bd7.jpg bd3ba6a873fe1f7e81c6d32874a1d19c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Center - Emergence of Advertising in America Collection Description An account of the resource The Emergence of Advertising in America Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of advertising items from 1850-1920 that illustrate the rise of consumer culture and the birth of a professionalized advertising industry. Work must be sought from the Hartman Center at Duke University. Advertisement Gender Gender represented in the advertisement Female Organization Organization related to item David Dunlop Primary Groups Primary groups advertisement is related to European Americans Primary Time Periods Primary time periods advertisement is related to Late 19th Century (1880-1899) Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Whites European Americans Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Belle of Virginia" Temporal Coverage Temporal characteristics of the resource. 1880s Late 19th Century (1880-1899) Date A point or period of time associated with an event in the lifecycle of the resource c1880 Format The file format, physical medium, or dimensions of the resource Advertisement Source A related resource from which the described resource is derived Hartman Center for Sales, Advertising & Marketing History, Duke University Description An account of the resource Image of woman holding fan. https://raceandethnicity.org/files/original/b14bd52d75a018a06a8d4a3e30eb4774.jpg a57ac83fb46ee26a57485fd177222dba Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Manuscript Collection Advertisement Organization Organization related to item Boy Scouts of America New York Primary Groups Primary groups advertisement is related to Latinos Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Bermudez" Date A point or period of time associated with an event in the lifecycle of the resource 1984 Format The file format, physical medium, or dimensions of the resource Advertisement Description An account of the resource Shows the name badge and life story of Adalberto Bermudez https://raceandethnicity.org/files/original/f0c2bd511f8de0e13c04f323cd1f9d0b.jpg bf14b015c9aaf3389a79bbb2654ecac8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Center - Ad*Access Collection Description An account of the resource The Ad*Access Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of U.S. (and Canadian) advertisements from 1911-1955 focusing on five product categories: beauty & hygiene, radio, television, transportation and World War II propaganda. Work must be sought from the Hartman Center at Duke University. Advertisement Gender Gender represented in the advertisement Male Organization Organization related to item Santa Fe System Lines Primary Groups Primary groups advertisement is related to Native Americans (American Indians) Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Product Product represented in the advertisement Train Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Native Americans (American Indians) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Boy! what a train!" Superchief between Chicago and California Temporal Coverage Temporal characteristics of the resource. The Cold War Era (1945-1990) 1940s Forties Date A point or period of time associated with an event in the lifecycle of the resource 1949 Format The file format, physical medium, or dimensions of the resource Advertisement Source A related resource from which the described resource is derived Hartman Center for Sales, Advertising & Marketing History, Duke University Subject The topic of the resource Transportation Description An account of the resource Drawing of Indian boy and donkey watching a train https://raceandethnicity.org/files/original/bf16ad39e4c35871b6fce37bd02d0907.jpg f943b1303cb95150f436e414e26e33ea Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Road 2.0 Description An account of the resource The Hartman Road 2.0 Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of over 27,000 images of outdoor advertising dating from the 1920s through the 1990s. Work must be sought from the Hartman Center at Duke University. Advertisement Gender Gender represented in the advertisement Female Glossary Glossary terms related to item Billboard Poster Organization Organization related to item Coca-Cola Primary Groups Primary groups advertisement is related to European Americans Primary Time Periods Primary time periods advertisement is related to World War II (1939-1945) Product Product represented in the advertisement Soft Drink Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Whites European Americans Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Completely refreshing" Temporal Coverage Temporal characteristics of the resource. Forties 1940s World War II (1939-1945) Date A point or period of time associated with an event in the lifecycle of the resource 1941 Format The file format, physical medium, or dimensions of the resource Billboard Poster Source A related resource from which the described resource is derived Hartman Center for Sales, Advertising & Marketing History, Duke University Description An account of the resource European American woman laying on beach towel holding a Coca-Cola. https://raceandethnicity.org/files/original/673bdc756723bd843afd092432273c5f.jpg af48358aa6b5dd1ece0478bd056a4132 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Manuscript Collection Advertisement Organization Organization related to item Cream of Wheat Primary Groups Primary groups advertisement is related to African American Primary Time Periods Primary time periods advertisement is related to Early 20th Century (1900-1919) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Dat's mah boy" Date A point or period of time associated with an event in the lifecycle of the resource 1911 Format The file format, physical medium, or dimensions of the resource Magazine ad Description An account of the resource Black and white ad features an older African American gentleman sitting in a doorway with a pipe between his teeth. He holds up a magazine with a Cream of Wheat ad on it; caption reads "Dat's mah boy." https://raceandethnicity.org/files/original/c93c0164f58d5ab0dc5ec0b39c0db49b.jpg 44d11ad4f21d3f144d5a08c63d0a3621 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hartman Center - Ad*Access Collection Description An account of the resource The Ad*Access Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising & Marketing History at Duke University. The collection is a database of U.S. (and Canadian) advertisements from 1911-1955 focusing on five product categories: beauty & hygiene, radio, television, transportation and World War II propaganda. Work must be sought from the Hartman Center at Duke University. Advertisement Archive Location Physical location of the item African American porters service European American passengers on Pullman train. Gender Gender represented in the advertisement Male Life Phase Life phase represented in the advertisement Adult Organization Organization related to item Pullman Company Primary Groups Primary groups advertisement is related to African Americans European Americans Primary Time Periods Primary time periods advertisement is related to World War II (1939-1945) Cold War Era (1945-1990) Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment African Americans European Americans Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Did you ring, sir?" Temporal Coverage Temporal characteristics of the resource. 1940s Date A point or period of time associated with an event in the lifecycle of the resource 1945 Format The file format, physical medium, or dimensions of the resource Film - BW Spatial Coverage Spatial characteristics of the resource. United States Description An account of the resource African American porters service European American passengers on Pullman train. https://raceandethnicity.org/files/original/27cf461d47893dcb6b73728e661d7d64.jpg 9086f4219cf0083bf6686beaf4e49eea Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Goya Foods, Incorporated Collection Description An account of the resource The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH. Advertisement Archive Location Physical location of the item NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 4: United States Corporate Materials 1960s-1990s Box 50, Folder 10 "Do you have a can of Goya Beans in the house?" advertisement for TV commercials, cover Gender Gender represented in the advertisement Female Life Phase Life phase represented in the advertisement Middle-Aged Adult Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) Product Product represented in the advertisement Beans Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Do you have a can of Goya Beans in the house?" Format The file format, physical medium, or dimensions of the resource Film - Color Source A related resource from which the described resource is derived Smithsonian-NMAH Description An account of the resource Woman peering out from behind a display of Goya beans. https://raceandethnicity.org/files/original/1e7ec7f0e9b1c1f216bef93e1f74e979.jpg 85ebfe773d706c6a1c624d38acaf4f4e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Caroline R. Jones Collection Description An account of the resource The Caroline R. Jones Collection, ca. 1942-1996, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The bulk of the material was donated by Caroline Robinson Jones, who worked in advertising for over 25 years. In 1986, she opened her own advertising agency, Caroline Jones Associates. Many of the ads here are from her tenure as head of Caroline Jones Associates, as well as her work at Mingo-Jones. Work must be sought from the Archives Center at NMAH. Advertisement Image Text Any text transcribed from the advertisement Doing it right doesn't just happen... Archive Location Physical location of the item NMAH Archives Center Caroline R. Jones Papers 0552 Box 124 Print Ads: Disney, Anheuser-Busch, Kentucky Fried Chicken, Personality Kentucky Fried Chicken Ad with RayBarretto, "Doing it right doesn't just happen..." 1980s Gender Gender represented in the advertisement Male Life Phase Life phase represented in the advertisement Adult Physical Setting Physical setting represented in the advertisement Outdoors Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Late 20th Century (1976-1999) Product Product represented in the advertisement Chicken Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Doing it right doesn't just happen..." Temporal Coverage Temporal characteristics of the resource. 1980s Date A point or period of time associated with an event in the lifecycle of the resource c1988 Format The file format, physical medium, or dimensions of the resource Advertisement Spatial Coverage Spatial characteristics of the resource. United States Source A related resource from which the described resource is derived Smithsonian-NMAH Description An account of the resource Ray Barretto smiles while holding a piece of Kentucky Fried Chicken chicken. https://raceandethnicity.org/files/original/473c02b7897f62bfa0e52d0942ddef4e.jpg 282bb42e3a7148be9bb4d65face10765 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Caroline R. Jones Collection Description An account of the resource The Caroline R. Jones Collection, ca. 1942-1996, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The bulk of the material was donated by Caroline Robinson Jones, who worked in advertising for over 25 years. In 1986, she opened her own advertising agency, Caroline Jones Associates. Many of the ads here are from her tenure as head of Caroline Jones Associates, as well as her work at Mingo-Jones. Work must be sought from the Archives Center at NMAH. Advertisement Archive Location Physical location of the item NMAH Archives Center Caroline R. Jones Papers 0552 Box 35 Various Ads - Mingo Jones Goodyear ad in Spanish featuring a man opening the door to a car Gender Gender represented in the advertisement Mixed-Gender group Life Phase Life phase represented in the advertisement Adult Physical Setting Physical setting represented in the advertisement Outdoors Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Late 20th Century (1976-1999) Product Product represented in the advertisement Tires Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Image Text Any text transcribed from the advertisement I am driving with number one. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Estoy manejando con la numero uno." Temporal Coverage Temporal characteristics of the resource. 1980s Date A point or period of time associated with an event in the lifecycle of the resource c1985 Format The file format, physical medium, or dimensions of the resource Film - Color Source A related resource from which the described resource is derived Smithsonian-NMAH Subject The topic of the resource Courtship Marriage Description An account of the resource Spanish language ad featuring Latino couple getting into their car in front of their home.