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          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="9434">
              <text>African Americans</text>
            </elementText>
            <elementText elementTextId="9435">
              <text>European Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="9436">
              <text>Cold War Era (1945-1990)</text>
            </elementText>
            <elementText elementTextId="9437">
              <text>Late 20th Century (1976-1999)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="9438">
              <text>Airline</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="9439">
              <text>European Americans</text>
            </elementText>
            <elementText elementTextId="9440">
              <text>Whites</text>
            </elementText>
            <elementText elementTextId="9441">
              <text>African Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
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        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="9423">
                <text>National Airlines/ National Airlines. Take me, I'm yours</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="9424">
                <text>The Cold War Era (1945-1990)</text>
              </elementText>
              <elementText elementTextId="9425">
                <text>Seventies</text>
              </elementText>
              <elementText elementTextId="9426">
                <text>Late 20th Century (1976-1999)</text>
              </elementText>
              <elementText elementTextId="9427">
                <text>1970s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="9428">
                <text>8/16/1976</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="9429">
                <text>Billboard Poster</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="9442">
                <text>Hartman Center for Sales, Advertising &amp; Marketing History, Duke University</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="9443">
                <text>Two billboards being painted ; african-american woman in one billboard; European American woman on the other.</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
