Fashion]]> Photograph of African American model that accompanied "Noxzema Skin Cream" press release.

]]> Smithsonian-NMAH]]> Film - BW]]> The Cold War Era (1945-1990)]]> Vietnam War Era (1960-1975)]]> 1960s]]> Sixties]]> Modern Civil Rights Era (1950-1970)]]> Though AAPIs make up less that 5 percent of the U.S. Population, they account for more than 50% of the 1.2 million American estimated to be living with hepatitis B.  As estimated 1 in 12 AAPIs is living with hepatitis B, yet as many as 2 out of 3 people do not know they are infected.   CDC Know Hepatitis B seeks to increase awareness about this silent epidemic.   The campaign was designed to be accessible, approachable and optimistic to encourage AAPIs to get blood test for hepatitis B, which has social stigma.  IW created a concept which leverages one of the Asian cultural value: Commitment to the family, with the tagline--Loving your family starts caring yourself.  Get tested for hepatitis B.

]]> Poster]]> Entertainment]]> Corporation]]> Ethical]]> African American male in whiteface.

]]> Smithsonian-NMAH]]> Film - BW]]> 1980s]]> Eighties]]> 1970s]]> Children]]> Three (unclothed) children--one African American, one Asian American and one European American--featured in Roche ad.

]]> Smithsonian-NMAH]]> Film - BW]]> Seventies]]> 1970s]]> Children]]> Commercial]]> Corporation]]> Education]]> Mingo-Jones Advertising, Inc., an African American-owned ad agency, showcases four of its successful campaigns--Kentucky Fried Chicken, Westinghouse, Miller and Goodyear--and invites other companies to also "break through."

]]> Smithsonian-NMAH]]> Film - BW]]> 1980s]]> Middle Class]]> Tourism]]> Education]]> An ad for the Jamaica Tourist Board featuring Doris Mothersill, a flower seller.

]]> Smithsonian-NMAH]]> Film - BW]]> Caribbean Islands]]> 1970s]]> Education]]> Anheuser-Busch ad featuring African American college graduates and their families and the United Negro College Fund's motto, "A Mind is a terrible thing to waste."

]]> Smithsonian-NMAH]]> Drawings]]> United States]]> 1990s]]> Civic]]> Corporation]]> Political]]> Features former congressman, George T. "Mickey", in a snapshot in front of the U.S. Capitol and with a crowd of children of African descent.  

]]> Smithsonian-NMAH]]> Film - BW]]> United States]]> Texas]]> 1980s]]> African American female holds glass of Seagram's Gin.

]]> Smithsonian-NMAH]]> Film - Color]]> United States]]> 1990s]]> Medical]]> Courtship]]> Bilingual ad featuring Latina schoolteacher.

]]> Smithsonian-NMAH]]> Film - BW]]> 1980s]]> Courtship]]> Medical]]> Bilingual ad featuring Latino male construction worker.

]]> Smithsonian-NMAH]]> Film - BW]]> 1980s]]> Courtship]]> Marriage]]> Spanish language ad featuring Latino couple getting into their car in front of their home.

]]> Smithsonian-NMAH]]> Film - Color]]> 1980s]]>