Though AAPIs make up less that 5 percent of the U.S. Population, they account for more than 50% of the 1.2 million American estimated to be living with hepatitis B.  As estimated 1 in 12 AAPIs is living with hepatitis B, yet as many as 2 out of 3 people do not know they are infected.   CDC Know Hepatitis B seeks to increase awareness about this silent epidemic.   The campaign was designed to be accessible, approachable and optimistic to encourage AAPIs to get blood test for hepatitis B, which has social stigma.  IW created a concept which leverages one of the Asian cultural value: Commitment to the family, with the tagline--Loving your family starts caring yourself.  Get tested for hepatitis B.

]]> Poster]]> Education]]> Anheuser-Busch ad featuring African American college graduates and their families and the United Negro College Fund's motto, "A Mind is a terrible thing to waste."

]]> Smithsonian-NMAH]]> Drawings]]> United States]]> 1990s]]> Animals]]> Children]]> Front of trade card from Arbuckle Brothers of New York City. Back displays slogan "Grind Your Coffee at Home," with info about Central African culture.

]]> Smithsonian-NMAH]]> Africa]]> 1880s]]> Late 19th Century (1880-1899)]]> Back of trade card from Arbuckle Brothers of New York City. Back displays slogan "Grind Your Coffee at Home," with info about Central African culture.

]]> Smithsonian-NMAH]]> Africa]]> Early 20th Century (1900-1919)]]> 1900s]]> Turn of the 20th Century (1890-1910)]]> Joseph Schlitz Brewing Company]]> Sports]]> Six images of male athletes.

]]> Hartman Center for Sales, Advertising & Marketing History, Duke University]]> Advertisement]]> 1880s]]> Late 19th Century (1880-1899)]]>