Cerveza Schlitz
Spanish language ad featuring a Latino male in a denim vest holding a mug of beer, two Latino men are in the background including one playing an instrument.
1979
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Joseph+Schlitz+Brewing+Company">Joseph Schlitz Brewing Company</a>
Salud
Black and white Spanish language ad featuring a mustachioed Latino male holding a can of beer and smiling.
1979
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Joseph+Schlitz+Brewing+Company">Joseph Schlitz Brewing Company</a>
La Cerveza
Spanish language billboard ad featuring three Latino men drinking beer while a band plays behind them.
1979
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Joseph+Schlitz+Brewing+Company">Joseph Schlitz Brewing Company</a>
Little Joe
Spanish language billboard ad featuring "Little Joe y la familia" drinking Schlitz beer.
1979
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Joseph+Schlitz+Brewing+Company">Joseph Schlitz Brewing Company</a>
More than one kind
Color ad features eight different babies in diapers including an Asian American boy near the center.
1992
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>
Like Nothing Before
Color ad features a woman in Japanese dress carrying a tray. A box of cigarettes (to scale) has been glued onto the tray. Possibly a mock-up ad?
ca. 1970s
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Mock-up+ad">Mock-up ad</a>
Strong Men Grow Pale
Colorful ad features a man in an elaborate samurai costume and white face makeup pouring a glass of beer. A samurai sword can be seen sticking out of his belt.
1985
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>
Deliciously Scented with Oriental Odor
Black and white ad for Sen-Yang Toilet Powder printed in Munsey's Magazine, sketch of Asian woman on bottle.
1910
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>
"Up in the air"
Black and white ad shows a Native Hawaiian male "whisking himself" up onto a palm tree.
1936
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>
"Poi - Not for Hoi Polloi"
Black and white sketch shows two native Hawaiian women sitting on a blanket making Poi, a fermented paste from the taro root.
1936
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>
"There's Joy in Hawaii"
Black and white ad printed in the National Geographic magazine depicts a native Hawaiian "hula girl" dancing in a grass skirt and lei (possibly topless).
1939
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>
"The Thing to Do With Life"
This color Pan-Am ad shows 3 Native Hawaiian males rowing in a canoe wearing flowers and leis.
1956
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=42&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Magazine+ad">Magazine ad</a>