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            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="47">
                  <text>The Caroline R. Jones Collection, ca. 1942-1996, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The bulk of the material was donated by Caroline Robinson Jones, who worked in advertising for over 25 years. In 1986, she opened her own advertising agency, Caroline Jones Associates. Many of the ads here are from her tenure as head of Caroline Jones Associates, as well as her work at Mingo-Jones. Work must be sought from the Archives Center at NMAH.</text>
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      <name>Advertisement</name>
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        <element elementId="53">
          <name>Archive Location</name>
          <description>Physical location of the item</description>
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              <text>&lt;p&gt;NMAH Archives Center Caroline R. Jones Papers 0552 Box 37 Anheuser Busch music/newsclippings Ad for Seagram's Extra Dry Giin in "Excel" magazine Summer 1991&lt;/p&gt;</text>
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          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
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              <text>Female</text>
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        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
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            <elementText elementTextId="3562">
              <text>Adult</text>
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        <element elementId="58">
          <name>Physical Setting</name>
          <description>Physical setting represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3563">
              <text>Indoors</text>
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        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
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            <elementText elementTextId="3564">
              <text>African Americans</text>
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          </elementTextContainer>
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        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="3565">
              <text>Cold War Era (1945-1990)</text>
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            <elementText elementTextId="3567">
              <text>Turn of the 21st Century (1990-2010)</text>
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        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3568">
              <text>Alcohol</text>
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          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>African Americans</text>
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        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>STYLE</text>
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            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
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                <text>1990s</text>
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            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>Film - Color</text>
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            <description>Spatial characteristics of the resource.</description>
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                <text>United States</text>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
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                <text>Smithsonian-NMAH</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>&lt;p&gt;African American female holds glass of Seagram's Gin.&lt;/p&gt;</text>
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              <name>Title</name>
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              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="47">
                  <text>The Caroline R. Jones Collection, ca. 1942-1996, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The bulk of the material was donated by Caroline Robinson Jones, who worked in advertising for over 25 years. In 1986, she opened her own advertising agency, Caroline Jones Associates. Many of the ads here are from her tenure as head of Caroline Jones Associates, as well as her work at Mingo-Jones. Work must be sought from the Archives Center at NMAH.</text>
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          <name>Archive Location</name>
          <description>Physical location of the item</description>
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              <text>&lt;p&gt;NMAH Archives Center Caroline R. Jones Papers 0552 Box 35 Various Ads - Mingo Jones Anheuser-Busch ad featuring college graduates with the slogan, "A Mind is a terrible thing to waste"&lt;/p&gt;</text>
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          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
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              <text>Mixed-Gender group</text>
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          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
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              <text>Multi-Aged Group</text>
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          <description>Primary groups advertisement is related to</description>
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              <text>African Americans</text>
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          <description>Primary time periods advertisement is related to</description>
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              <text>Cold War Era (1945-1990)</text>
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              <text>Turn of the 21st Century (1990-2010)</text>
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          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3605">
              <text>Beer</text>
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          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>African Americans</text>
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        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Celebrate Education With the Stars</text>
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            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
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                <text>1990s</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>c1990</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3597">
                <text>Drawings</text>
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            <name>Spatial Coverage</name>
            <description>Spatial characteristics of the resource.</description>
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                <text>United States</text>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
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                <text>Smithsonian-NMAH</text>
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            <description>The topic of the resource</description>
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                <text>Education</text>
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            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
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                <text>&lt;p&gt;Anheuser-Busch ad featuring African American college graduates and their families and the United Negro College Fund's motto, "A Mind is a terrible thing to waste."&lt;/p&gt;</text>
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            </elementTextContainer>
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          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
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            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
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                <elementText elementTextId="42">
                  <text>Goya Foods, Incorporated Collection</text>
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            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="43">
                  <text>The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH.</text>
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        <element elementId="53">
          <name>Archive Location</name>
          <description>Physical location of the item</description>
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              <text>&lt;p&gt;NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 2: United States Publicity Materials 1970-2000 Box 3, Folder 3 "If you're a minority vendor, Con Edison could be your next client." Advertisement for Con Edison featuring inority businessmen and women, from p.102 of Hispanic Business, June 1991.&lt;/p&gt;</text>
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          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
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            <elementText elementTextId="3845">
              <text>Mixed-Gender group</text>
            </elementText>
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        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="3846">
              <text>African Americans</text>
            </elementText>
            <elementText elementTextId="3847">
              <text>European Americans</text>
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            <elementText elementTextId="3848">
              <text>Latinos/Latinas (Hispanics)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="3849">
              <text>Turn of the 21st Century (1990-2010)</text>
            </elementText>
            <elementText elementTextId="3850">
              <text>Late 20th Century (1976-1999)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3851">
              <text>Energy</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="3852">
              <text>Whites</text>
            </elementText>
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              <text>Asians</text>
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              <text>African Americans</text>
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            <elementText elementTextId="3855">
              <text>Latinos/Latinas (Hispanics)</text>
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      <elementSet elementSetId="1">
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        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
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                <text>If you're a minority vendor, Con Edison could be your next client.</text>
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          </element>
          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="3841">
                <text>1990s</text>
              </elementText>
              <elementText elementTextId="3842">
                <text>Late 20th Century (1976-1999)</text>
              </elementText>
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          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3843">
                <text>1991</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3844">
                <text>Film - BW</text>
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            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3856">
                <text>&lt;p&gt;Profiles of men and women of different ethnic groups looking at one another and smiling.&lt;/p&gt;</text>
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        </elementContainer>
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          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="25">
                  <text>Muse Communications</text>
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            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="26">
                  <text>Muse Communications, a U.S. based advertising agency based in Culver City, CA, is a multicultural advertising agency. Its clients have included American Honda Motor Company, California Lottery, Farmers Insurance, Wells Fargo and California Department Of Health Services. The advertisements are part of private collections and work must be sought from Muse Communications.</text>
                </elementText>
              </elementTextContainer>
            </element>
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          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="12139">
              <text>Turn of the 21st Century (1990-2010)</text>
            </elementText>
            <elementText elementTextId="12140">
              <text>Cold War Era (1945-1990)</text>
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              <text>Late 20th Century (1976-1999)</text>
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    </itemType>
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      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="12132">
                <text>No Accident</text>
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          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="12133">
                <text>The Cold War Era (1945-1990)</text>
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                <text>Late 20th Century (1976-1999)</text>
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                <text>1990s</text>
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                <text>Nineties</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="12137">
                <text>1990</text>
              </elementText>
            </elementTextContainer>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="12138">
                <text>Advertisement</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="12142">
                <text>Chalk outline of person who died from smoking.</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
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    </elementSetContainer>
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          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="25">
                  <text>Muse Communications</text>
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              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="26">
                  <text>Muse Communications, a U.S. based advertising agency based in Culver City, CA, is a multicultural advertising agency. Its clients have included American Honda Motor Company, California Lottery, Farmers Insurance, Wells Fargo and California Department Of Health Services. The advertisements are part of private collections and work must be sought from Muse Communications.</text>
                </elementText>
              </elementTextContainer>
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      <name>Advertisement</name>
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          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
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              <text>Male</text>
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          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
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              <text>Latinos/Latinas (Hispanics)</text>
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          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
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              <text>Late 20th Century (1976-1999)</text>
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              <text>Turn of the 21st Century (1990-2010)</text>
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          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>Latinos/Latinas (Hispanics)</text>
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              <text>Asian Americans</text>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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              <elementText elementTextId="12143">
                <text>Save the Bullets</text>
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            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
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                <text>1990s</text>
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                <text>Nineties</text>
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                <text>Late 20th Century (1976-1999)</text>
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              <elementText elementTextId="12147">
                <text>The Cold War Era (1945-1990)</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>1990</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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              <elementText elementTextId="12149">
                <text>Film - Color</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="12156">
                <text>&lt;p&gt;Blindfolded man who will be killed not by bullets but by smoking.&lt;/p&gt;</text>
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