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          <description>Gender represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="10186">
              <text>Female</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="55">
          <name>Glossary</name>
          <description>Glossary terms related to item</description>
          <elementTextContainer>
            <elementText elementTextId="10187">
              <text>Billboard Poster</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="10188">
              <text>Adult</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="57">
          <name>Organization</name>
          <description>Organization related to item</description>
          <elementTextContainer>
            <elementText elementTextId="10189">
              <text>Pepsi</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="58">
          <name>Physical Setting</name>
          <description>Physical setting represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="10190">
              <text>Outdoors</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="10191">
              <text>European Americans</text>
            </elementText>
            <elementText elementTextId="10192">
              <text>African Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="10193">
              <text>Cold War Era (1945-1990)</text>
            </elementText>
            <elementText elementTextId="10194">
              <text>Modern Civil Rights Era (1950-1970)</text>
            </elementText>
            <elementText elementTextId="10195">
              <text>Vietnam War Era (1960-1975)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="10196">
              <text>African Americans</text>
            </elementText>
            <elementText elementTextId="10197">
              <text>Whites</text>
            </elementText>
            <elementText elementTextId="10198">
              <text>European Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
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      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10178">
                <text>Pepsi's got a lot to give.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="10179">
                <text>1960s</text>
              </elementText>
              <elementText elementTextId="10180">
                <text>Sixties</text>
              </elementText>
              <elementText elementTextId="10181">
                <text>The Cold War Era (1945-1990)</text>
              </elementText>
              <elementText elementTextId="10182">
                <text>Modern Civil Rights Era (1950-1970)</text>
              </elementText>
              <elementText elementTextId="10183">
                <text>Vietnam War Era (1960-1975)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10184">
                <text>1960's</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10185">
                <text>Billboard Poster</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10199">
                <text>Hartman Center for Sales, Advertising &amp; Marketing History, Duke University</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10200">
                <text>&lt;p&gt;Four young women (one African American and three European American) laying on beach drinking Pepsi.&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
