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                  <text>The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="18">
      <name>Advertisement</name>
      <description/>
      <elementContainer>
        <element elementId="53">
          <name>Archive Location</name>
          <description>Physical location of the item</description>
          <elementTextContainer>
            <elementText elementTextId="3763">
              <text>&lt;p&gt;NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 4: United States Corporate Materials 1960s-1990s Box 50, Folder 10 "Do you have a can of Goya Beans in the house?" advertisement for TV commercials, cover&lt;/p&gt;</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="54">
          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3765">
              <text>Female</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3766">
              <text>Middle-Aged Adult</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="3767">
              <text>Latinos/Latinas (Hispanics)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3768">
              <text>Beans</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="3769">
              <text>Latinos/Latinas (Hispanics)</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3762">
                <text>"Do you have a can of Goya Beans in the house?"</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3764">
                <text>Film - Color</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="3770">
                <text>Smithsonian-NMAH</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3771">
                <text>&lt;p&gt;Woman peering out from behind a display of Goya beans.&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
