1 12 2 https://raceandethnicity.org/files/original/28e37a6d86e384e915ab24e9746cb27d.jpg b2247843b98d6c057b0ae812bc32a609 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Goya Foods, Incorporated Collection Description An account of the resource The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH. Advertisement Archive Location Physical location of the item NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 4: United States Publicity Materials Box 61, Folder 2 "Uncle Ben's / siempre cocina bien" (Uncle Ben's / always cooks well) advertisement for converted rice depicting two Hispanic chefs cooking with Uncle Ben's rice, from p.13 of the Mercado Hispano, vol.1, January 1983 Gender Gender represented in the advertisement Male Life Phase Life phase represented in the advertisement Multi-Aged Group Physical Setting Physical setting represented in the advertisement Indoors Business Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) Primary Time Periods Primary time periods advertisement is related to Cold War Era (1945-1990) Late 20th Century (1976-1999) Product Product represented in the advertisement Rice Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Arroz Uncle Ben's Temporal Coverage Temporal characteristics of the resource. 1980s Eighties Late 20th Century (1976-1999) The Cold War Era (1945-1990) Date A point or period of time associated with an event in the lifecycle of the resource 1983 Format The file format, physical medium, or dimensions of the resource Advertisement Source A related resource from which the described resource is derived Smithsonian-NMAH Description An account of the resource Two Latino chefs cooking with Uncle Ben's rice. https://raceandethnicity.org/files/original/9672293d1894c1a9a1aa2d41a91039b5.mp4 c10f19140ae84c36d31befce1ea9a03b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Heineken 2010 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Vidal Partnership Description An account of the resource The Vidal Partnership, Inc. (TVP) was founded by Beatriz Ferrer-Vidal in 1999. It is a New York-based agency that specializes in advertising to the growing Hispanic demographic. TVP's clients include Remy Martin and Heineken. For Heineken, TVP created a Keep it Legendary campaign that has won numerous awards. The advertisements are part of private collections and work must be sought from TVP. Advertisement Gender Gender represented in the advertisement Mixed-Gender group Life Phase Life phase represented in the advertisement Adult Physical Setting Physical setting represented in the advertisement Business Indoors Primary Groups Primary groups advertisement is related to Latinos/Latinas (Hispanics) European Americans Primary Time Periods Primary time periods advertisement is related to 21st Century (2000-today) Turn of the 21st Century (1990-2010) Product Product represented in the advertisement Beer Race and Ethnic Markers Race and Ethnic Markers represented in the advertisment Latinos/Latinas (Hispanics) Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Heineken 2010 Temporal Coverage Temporal characteristics of the resource. 21st Century (2000-Today) 2010s Turn of the 21st Century (1999-2010) Date A point or period of time associated with an event in the lifecycle of the resource 2010 Subject The topic of the resource Leisure Description An account of the resource Man in a suit seated at counter with flowers, men and women in the backgorund.