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                  <text>The Warshaw Collection of Business Americana, ca. 1742-1977, is one of the collections that make up the holdings of theArchives Center, National Museum of American History, Smithsonian Institution. It is one of the largest advertising ephemera collections in the U.S. The images we have selected are a sample of the more than 1 million items in the collection. Work must be sought from the Archives Center at NMAH.</text>
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              <text>&lt;p&gt;NMAH Archives Center Warshaw Collection of Business Americana 0060 Coffee Box 2, Folder McLaughlin &amp;amp; Comp. Importers &amp;amp; Roasters, Chicago, ILL. "McLaughlin's XXXX Coffee, India."&lt;/p&gt;</text>
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                <text>&lt;p&gt;Image of an Indian boy with a snake around his neck.&lt;/p&gt;</text>
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                  <text>The Warshaw Collection of Business Americana, ca. 1742-1977, is one of the collections that make up the holdings of theArchives Center, National Museum of American History, Smithsonian Institution. It is one of the largest advertising ephemera collections in the U.S. The images we have selected are a sample of the more than 1 million items in the collection. Work must be sought from the Archives Center at NMAH.</text>
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              <text>&lt;p&gt;NMAH Archives Center Warshaw Collection of Business Americana 0060 Coffee Box 2, Folder McLaughlin &amp;amp; Comp. Importers &amp;amp; Roasters, Chicago, ILL. "McLaughlin's XXXX Coffee, India (back)."&lt;/p&gt;</text>
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          <description>Product represented in the advertisement</description>
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          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>Indians</text>
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            <description>Temporal characteristics of the resource.</description>
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                <text>Advertising card (Trade card)</text>
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                <text>&lt;p&gt;Reverse of McLaughlin's XXXX Roasted Coffee trade card depicting an Indian child.&lt;/p&gt;</text>
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                  <text>The Emergence of Advertising in America Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising &amp; Marketing History at Duke University. The collection is a database of advertising items from 1850-1920 that illustrate the rise of consumer culture and the birth of a professionalized advertising industry. Work must be sought from the Hartman Center at Duke University.</text>
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              <text>Charles E. Hires Co.</text>
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                <text>Jingle Jokes for Little Folks</text>
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            <description>Temporal characteristics of the resource.</description>
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                <text>Turn of the 20th Century (1890-1910)</text>
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                <text>&lt;p&gt;Child standing with leg on fence and holding a beverage. &lt;/p&gt;</text>
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                  <text>The Ad*Access Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising &amp; Marketing History at Duke University. The collection is a database of U.S. (and Canadian) advertisements from 1911-1955 focusing on five product categories: beauty &amp; hygiene, radio, television, transportation and World War II propaganda. Work must be sought from the Hartman Center at Duke University.</text>
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              <text>Santa Fe System Lines</text>
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          <description>Primary groups advertisement is related to</description>
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          <description>Product represented in the advertisement</description>
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              <text>Train</text>
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          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>Native Americans (American Indians)</text>
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            <description>Spatial characteristics of the resource.</description>
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                <text>California</text>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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                <text>Hartman Center for Sales, Advertising &amp; Marketing History, Duke University</text>
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            <description>An account of the resource</description>
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                <text>&lt;p&gt;Native Americans gather with "Indian pueblos" in background.  &lt;/p&gt;</text>
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              <description>An account of the resource</description>
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                  <text>The David Hoffman/Boaz Postcard Collection, 1900-1933, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The collection contains more than 900 images of primarily African Americans in the early 20th century. Work must be sought from the Archives Center at NMAH.</text>
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          <description>Physical location of the item</description>
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          <description>Life phase represented in the advertisement</description>
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          <description>Primary groups advertisement is related to</description>
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          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
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            <description>A name given to the resource</description>
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            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>Postcard</text>
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            <description>Spatial characteristics of the resource.</description>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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                <text>Smithsonian-NMAH</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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                <text>Children</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>&lt;p&gt;Couple of African American children dancing cake walk.&lt;/p&gt;</text>
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              <name>Title</name>
              <description>A name given to the resource</description>
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                  <text>Hoffman/Boaz</text>
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              <name>Description</name>
              <description>An account of the resource</description>
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                <elementText elementTextId="33">
                  <text>The David Hoffman/Boaz Postcard Collection, 1900-1933, is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. The collection contains more than 900 images of primarily African Americans in the early 20th century. Work must be sought from the Archives Center at NMAH.</text>
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          <name>Archive Location</name>
          <description>Physical location of the item</description>
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              <text>&lt;p&gt;NMAH Archives Center Hoffman/Boaz African-American Postcard Collection 0281 Box 1 Folder Cake Walk Postcard Le Cake Walk Danse au Nouveau Cirque, Les Enfants Negres, 142/10&lt;/p&gt;</text>
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          <description>Gender represented in the advertisement</description>
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          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
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              <text>Child</text>
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          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
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              <text>African Americans</text>
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          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>African Americans</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>Film - BW</text>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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                <text>Smithsonian-NMAH</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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                <text>Children</text>
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                <text>Entertainment</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>&lt;p&gt;Le Cake Walk Danse au Nouveau Cirque, Les Enfants Negres, 142/10&lt;/p&gt;</text>
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            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
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                  <text>Hartman Center - Emergence of Advertising in America Collection</text>
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              <name>Description</name>
              <description>An account of the resource</description>
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                  <text>The Emergence of Advertising in America Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising &amp; Marketing History at Duke University. The collection is a database of advertising items from 1850-1920 that illustrate the rise of consumer culture and the birth of a professionalized advertising industry. Work must be sought from the Hartman Center at Duke University.</text>
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          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
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              <text>Female</text>
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          <description>Life phase represented in the advertisement</description>
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              <text>Child</text>
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          <name>Organization</name>
          <description>Organization related to item</description>
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              <text>Hall &amp; Daniel Tobacco Manufacturers</text>
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          <description>Physical setting represented in the advertisement</description>
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              <text>Outdoors</text>
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          <description>Primary groups advertisement is related to</description>
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              <text>European Americans</text>
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          <description>Primary time periods advertisement is related to</description>
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              <text>Late 19th Century (1880-1899)</text>
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          <name>Product</name>
          <description>Product represented in the advertisement</description>
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              <text>Tobacco</text>
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          <description>Race and Ethnic Markers represented in the advertisment</description>
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              <text>Whites</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Little Katie Chewing Tobacco</text>
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            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
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                <text>Late 19th Century (1880-1899)</text>
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                <text>1880s</text>
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                <text>c1880</text>
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            <description>The file format, physical medium, or dimensions of the resource</description>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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            <description>The topic of the resource</description>
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            <description>An account of the resource</description>
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                <text>&lt;p&gt;Picture of little girl hoding a garland of flowers.&lt;/p&gt;</text>
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            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
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                  <text>Warshaw Collection</text>
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              <description>An account of the resource</description>
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                  <text>The Warshaw Collection of Business Americana, ca. 1742-1977, is one of the collections that make up the holdings of theArchives Center, National Museum of American History, Smithsonian Institution. It is one of the largest advertising ephemera collections in the U.S. The images we have selected are a sample of the more than 1 million items in the collection. Work must be sought from the Archives Center at NMAH.</text>
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              <text>Scotland</text>
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          <description>Physical location of the item</description>
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              <text>&lt;p&gt;NMAH Archives Center Warshaw Collection of Business Americana 0060 Coffee Box 2, Folder McLaughlin &amp;amp; Comp. Importers &amp;amp; Roasters, Chicago, ILL. "McLaughlin's XXXX Coffee, Scotland."&lt;/p&gt;</text>
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          <description>Gender represented in the advertisement</description>
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              <text>Female</text>
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          <description>Life phase represented in the advertisement</description>
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              <text>Child</text>
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        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
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              <text>European Americans</text>
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        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
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            <elementText elementTextId="14239">
              <text>Late 19th Century (1880-1899)</text>
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        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="14240">
              <text>Coffee</text>
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        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="14241">
              <text>Whites</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>McLaughlin's XXXX Coffee</text>
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                <text>Front</text>
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            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
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                <text>Late 19th Century (1880-1899)</text>
              </elementText>
              <elementText elementTextId="14233">
                <text>1880s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14234">
                <text>c1880</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14235">
                <text>Advertising card (Trade card)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14242">
                <text>Smithsonian-NMAH</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14243">
                <text>Children</text>
              </elementText>
              <elementText elementTextId="14244">
                <text>Patriotic</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14245">
                <text>&lt;p&gt;Child plays a toy musical instrument.&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="1295" public="1" featured="0">
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    <collection collectionId="5">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="8">
                  <text>Warshaw Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="9">
                  <text>The Warshaw Collection of Business Americana, ca. 1742-1977, is one of the collections that make up the holdings of theArchives Center, National Museum of American History, Smithsonian Institution. It is one of the largest advertising ephemera collections in the U.S. The images we have selected are a sample of the more than 1 million items in the collection. Work must be sought from the Archives Center at NMAH.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="18">
      <name>Advertisement</name>
      <description/>
      <elementContainer>
        <element elementId="53">
          <name>Archive Location</name>
          <description>Physical location of the item</description>
          <elementTextContainer>
            <elementText elementTextId="14248">
              <text>&lt;p&gt;NMAH Archives Center Warshaw Collection of Business Americana 0060 Coffee Box 2, Folder McLaughlin &amp;amp; Comp. Importers &amp;amp; Roasters, Chicago, ILL. "McLaughlin's XXXX Coffee, Scotland."&lt;/p&gt;</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="14253">
              <text>Child</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="14254">
              <text>European Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="14255">
              <text>Late 19th Century (1880-1899)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="14256">
              <text>Coffee</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="14257">
              <text>European Americans</text>
            </elementText>
            <elementText elementTextId="14258">
              <text>Whites</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14246">
                <text>McLaughlin's XXXX Coffee</text>
              </elementText>
              <elementText elementTextId="14247">
                <text>Back</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14249">
                <text>1880s</text>
              </elementText>
              <elementText elementTextId="14250">
                <text>Late 19th Century (1880-1899)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14251">
                <text>c1880</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14252">
                <text>Advertising card (Trade card)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14259">
                <text>Smithsonian-NMAH</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14260">
                <text>Music</text>
              </elementText>
              <elementText elementTextId="14261">
                <text>Children</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14262">
                <text>&lt;p&gt;Reverse side of McLaughlin's XXXX Coffee trade card depicting a child playing a toy musical instrument.&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="412" public="1" featured="0">
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        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="42">
                  <text>Goya Foods, Incorporated Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="43">
                  <text>The Goya Foods, Inc. Collection, 1960-2000, Is one of the collections that make up the holdings of the Archives Center, National Museum of American History, Smithsonian Institution. Goya Foods is a popular food brand and company that dates back to 1936 as Unanue, Inc. The name was officially changed to Goya Foods, Inc. in 1961. We have selected examples of Goya Foods print and tv advertisements. Work must be sought from the Archives Center at NMAH.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="18">
      <name>Advertisement</name>
      <description/>
      <elementContainer>
        <element elementId="53">
          <name>Archive Location</name>
          <description>Physical location of the item</description>
          <elementTextContainer>
            <elementText elementTextId="3774">
              <text>&lt;p&gt;NMAH Archives Center Goya Foods, Incorporated Collection 0694 Series 4: United States Corporate Materials 1960s-1990s Box 50, Folder 6 "!Ne'ctares y jugos Goya / nutritivos y sabrosos, son sin duda los mejores!" (Goya nectars and juices / nutricious and delicious, there's no doubt they're the best!) advertisement depicting child drinking Goya nectar, with picture of pineapple, peach, and guava juice.&lt;/p&gt;</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="54">
          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3776">
              <text>Male</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3777">
              <text>Child</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="3778">
              <text>Latinos/Latinas (Hispanics)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="61">
          <name>Product</name>
          <description>Product represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="3779">
              <text>Juice</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="3780">
              <text>Latinos/Latinas (Hispanics)</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3772">
                <text>Nectares y jugos GOYA nutritivos y sabrosos, son sin duda los mejores!</text>
              </elementText>
              <elementText elementTextId="3773">
                <text>Si es Goya, tiene que ser bueno.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3775">
                <text>Advertisement</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="3781">
                <text>Smithsonian-NMAH</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3782">
                <text>Children</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3783">
                <text>&lt;p&gt;Child drinking Goya nectar, with picture of pineapple, peach, and guava juices.&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="528" public="1" featured="0">
    <fileContainer>
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        <authentication>46c709726b3fb670f1faa7baf532666a</authentication>
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    <collection collectionId="23">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="40">
                  <text>Hartman Center - Ad*Access Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="41">
                  <text>The Ad*Access Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising &amp; Marketing History at Duke University. The collection is a database of U.S. (and Canadian) advertisements from 1911-1955 focusing on five product categories: beauty &amp; hygiene, radio, television, transportation and World War II propaganda. Work must be sought from the Hartman Center at Duke University.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="18">
      <name>Advertisement</name>
      <description/>
      <elementContainer>
        <element elementId="54">
          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="5786">
              <text>Mixed-Gender group</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="5791">
              <text>Child</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="57">
          <name>Organization</name>
          <description>Organization related to item</description>
          <elementTextContainer>
            <elementText elementTextId="5792">
              <text>Southern Pacific</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="58">
          <name>Physical Setting</name>
          <description>Physical setting represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="5793">
              <text>Outdoors</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="5794">
              <text>European Americans</text>
            </elementText>
            <elementText elementTextId="5795">
              <text>African Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="5796">
              <text>Cold War Era (1945-1990)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="5797">
              <text>African Americans</text>
            </elementText>
            <elementText elementTextId="5798">
              <text>European Americans</text>
            </elementText>
            <elementText elementTextId="5799">
              <text>Multi-Racial Group</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5782">
                <text>On your trip to California...See twice as much for the same rail fare on...</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="5783">
                <text>1940s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5784">
                <text>1948</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5785">
                <text>Drawings</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="92">
            <name>Spatial Coverage</name>
            <description>Spatial characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="5787">
                <text>Pacific Northwest</text>
              </elementText>
              <elementText elementTextId="5788">
                <text>Midwest--urban</text>
              </elementText>
              <elementText elementTextId="5789">
                <text>Union States</text>
              </elementText>
              <elementText elementTextId="5790">
                <text>California</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="5800">
                <text>Hartman Center for Sales, Advertising &amp; Marketing History, Duke University</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5801">
                <text>Family Life</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5802">
                <text>&lt;p&gt;A white family is served by an African American woman, reminiscent of Aunt Jemima, on a Southern Pacific train.&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="789" public="1" featured="0">
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        <authentication>0eaa500f434dd467052381d58089101f</authentication>
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    </fileContainer>
    <collection collectionId="20">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="35">
                  <text>Hartman Road 2.0</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="36">
                  <text>The Hartman Road 2.0 Collection is one of the collections that make up the holdings of the Hartman Center for Sales, Advertising &amp; Marketing History at Duke University. The collection is a database of over 27,000 images of outdoor advertising dating from the 1920s through the 1990s. Work must be sought from the Hartman Center at Duke University.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="18">
      <name>Advertisement</name>
      <description/>
      <elementContainer>
        <element elementId="54">
          <name>Gender</name>
          <description>Gender represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="9318">
              <text>Mixed-Gender group</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="55">
          <name>Glossary</name>
          <description>Glossary terms related to item</description>
          <elementTextContainer>
            <elementText elementTextId="9319">
              <text>Billboard Poster</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="56">
          <name>Life Phase</name>
          <description>Life phase represented in the advertisement</description>
          <elementTextContainer>
            <elementText elementTextId="9320">
              <text>Child</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="57">
          <name>Organization</name>
          <description>Organization related to item</description>
          <elementTextContainer>
            <elementText elementTextId="9321">
              <text>Frito-Lay</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="59">
          <name>Primary Groups</name>
          <description>Primary groups advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="9322">
              <text>European Americans</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="60">
          <name>Primary Time Periods</name>
          <description>Primary time periods advertisement is related to</description>
          <elementTextContainer>
            <elementText elementTextId="9323">
              <text>Cold War Era (1945-1990)</text>
            </elementText>
            <elementText elementTextId="9324">
              <text>Modern Civil Rights Era (1950-1970)</text>
            </elementText>
            <elementText elementTextId="9325">
              <text>Vietnam War Era (1960-1975)</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="62">
          <name>Race and Ethnic Markers</name>
          <description>Race and Ethnic Markers represented in the advertisment</description>
          <elementTextContainer>
            <elementText elementTextId="9326">
              <text>European Americans</text>
            </elementText>
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              <text>Whites</text>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Pack for Picnics</text>
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            </elementTextContainer>
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          <element elementId="93">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
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                <text>1960s</text>
              </elementText>
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                <text>Sixties</text>
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              <elementText elementTextId="9313">
                <text>The Cold War Era (1945-1990)</text>
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              <elementText elementTextId="9314">
                <text>Vietnam War Era (1960-1975)</text>
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              <elementText elementTextId="9315">
                <text>Modern Civil Rights Era (1950-1970)</text>
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          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <elementText elementTextId="9316">
                <text>5/9/1960</text>
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            </elementTextContainer>
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          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>Billboard Poster</text>
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            </elementTextContainer>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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              <elementText elementTextId="9328">
                <text>Hartman Center for Sales, Advertising &amp; Marketing History, Duke University</text>
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            </elementTextContainer>
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          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
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                <text>Children</text>
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              <elementText elementTextId="9330">
                <text>Leisure</text>
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              <elementText elementTextId="9331">
                <text>Animals</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
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                <text>A husband/wife/son setting up a picnic, cow enters from left.</text>
              </elementText>
            </elementTextContainer>
          </element>
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